Morning folks. We don't write on our blog very much, but today something popped into my head to write, so here we are! Following another controversy surrounding our lovely friends at Starbucks - check out #duffingate - I got to thinking. Do we want to constantly be haunted by this American corporation, taking money from unsuspecting children and people who just want coffee and don't care where it comes from? I don't.
This leads to my next thought. If the way to rid ourselves of them to push forward through waves of coffee culture and look to progress our existing share of the local trade into drinking coffee from ever more niche brewing methods, or should we first aim to get a larger portion of the coffee drinking public coming to us for their daily coffee? This is surely the key.
Yes our coffee must be great. Yes we will always buy the best coffee we can, the best milk and use the best equipment. Our staff will always receive the best training we can offer. This is the Australian model, and we like it. Great espresso based coffee must become the norm, I feel, before we push any further into a 4th wave. We should enjoy this third wave, embrace it. Yes some people want syrup, yes some want sugar. Encourage them to try it without, its by building the customer relationships which we have, that we are able to do this. This will allow independents to thrive, and help us to push out the likes of Starbucks and other multinational coffee chains. Make our espresso coffee better, and our service better across the sector. Help other shops out. This will be the key to success. It worked down under: http://news.bbc.co.uk/1/hi/7540480.stm - it will work here.
See you soon for a coffee!
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